Is lighting killing the mood?

 

Noel Coward once said, “Love is a question of lighting.” If done right, it can inspire love, but if done incorrectly, it can turn a photo of a beautiful space into a nightmare-ish vision.

Ever wonder why, in a photo, the light over the kitchen sink turns a vile green? Or a closet radiates a hellish red glow? It didn’t look that way when you took the picture. That’s because our eyes automatically adjust and balance light from different sources. But the camera sees light differently. It doesn’t have our brain to interpret what it’s seeing. So it just records the data.

Know Your Light Sources

A) Daylight B) Fluorescent C)Low Wattage Tungsten D) Tungsten + Daylight E) Tungsten

It is important to find the right balance, as different types of lights can come through as different colors when photographed indoors.

Daylight appears blue, while tungsten generally presents a yellow or reddish hue. Fluorescent bulbs cast a green light. Finding the balance that works for different sources can be tricky, but cameras come equipped with a setting that corresponds to the light sources you are shooting. And most of the time, simply setting the white balance to “automatic” on your digital camera can solve your problems.

Color of light poses one of the challenges of photographing indoors and one of things you have to get just right, but it isn’t the only lighting consideration…

The direction of the light – is it casting undesirable shadows? Does it seem unnatural?

The luminosity or brightness – are areas getting washed out? Or is too dark to see detail?

Contrast – are shadows harsh? Or do you need a little more contrast to help define what you’re seeing?

Don’t be intimidated. This may sound very difficult, but it’s not.  When you learn to recognize these factors and recognize how they affect your photos, you can improve your photography greatly and put people in the mood… to buy.

Please don’t take your listings photos with your cell phone… please!

You may be thinking, “why shouldn’t I take my listing photos with my phone?” It’s convenient and it takes great personal photos.

Just compare these two photos: the camera phone works fine if you’re selling the dining room table on ebay, but it just can not capture the whole space of the home you’re trying to sell.

Here’s why not to use your phone’s camera:

1. It’s extremely limiting – We’ve seen some amazing photos that were shot with an iPhone or other smart phone, but that doesn’t mean that they have the capability to shoot great interior shots. They don’t. For that, nothing beats a digital single lens reflex camera (DSLR) with inter-changeable lenses. You’ll need to have wide angle capabilities that a phone just doesn’t have for taking critical wide-angle shots of interior spaces. With a wide angle lens you can get a shot of a wider space instead of taking a photo that is limited to capturing the sofa, an end table and the corner of the fireplace.

2. You’ll need a tripod. To really get detail and eliminate image shake, you’ll need to put your camera (not phone) on a tripod. We’ve seen tripods for the iPhone, but let’s face it, most agents who use a phone to take pictures of their listings are not using a tripod.

3. “IPhones are for drive-bys.” We heard an agent say that recently. They told us that they don’t even have to get out of their cars to take a picture of a property, they can just pull out their iPhone and slow down. Needless to say, the photos were horrible. A picture is worth 1000 words, so do your best to make sure people use 1000 nice words when they describe them.

But the main reason is: it shows. Customers are becoming a lot more savvy. Bad photos say bad things about you and about the property. When you use bad photos, customers looking for a home can tell the difference. Bad photos imply that you don’t care about that listing, that it’s not worth taking a nice photo of.. and they can easily pass it by. They also reflect on you as an agent. They say that you don’t really care, you don’t have pride in your business or selling the property.

Over 90% of buyers start or continue their search online. That means that photos are much more important to selling homes.

Good photos really do help sell homes. And here’s a convincing statistic: According to The Wall Street Journal, “listings with nicer photos gain anywhere between $934 and $116,076.” So, if you’re using bad photos, you’re leaving money on the table!

My Career Reaches New Heights

I recently had the honor of being the official photographer for the Guinness World Record for the World’s Largest Animal Sculpture! This is the Northwood Elementary Rhino Sculpture designed by Randy Maxwell for Olivia and Carter of One More Generation.

I took the photos from a high vantage point courtesy of Georgia Power, who lent us a couple of their bucket trucks.  The event was covered by Fox 5 Atlanta (see video), and we hope that Guinness will approve the record! Thanks to Annette Harvill Maxwell and Jim Ries for their efforts in making this happen.

Photo by Rita Langerman

The world's largest animal sculpture!

Photo by Rita Langerman

How To Take Your Camera On Vacation

Your camera’s been working hard for you, creating beautiful photographs, helping you sell properties to afford that nice vacation.  You might be thinking about taking your faithful camera with you. Here are a few important tips to make sure that your camera will be ready to get back to work when you return.

1.  Heat.  Avoid leaving your camera in the car on a hot day. If you must leave it in the car, the trunk may be cooler than the interior with all of the glass. (Remember the Greenhouse Effect?) Direct sunlight, especially if it’s hitting the lens, can cause major damage.

2.  Salt Water.  The number one enemy of your camera is salt water. Make sure that your camera does not come into contact with it, either directly, or from you after you’ve taken a dip in the ocean. If you do get salt water on the outside of the camera, you can try carefully wiping it off with a cloth moistened with fresh water. If you get it on the inside of the camera, get it to a repair place pronto.

3.  Sand.  The number one enemy of your camera is sand. (Or was it salt water?) Either way, avoid sand at all costs. One grain of sand in the wrong place can ruin your camera. If you have a DSLR, don’t take your lens off if you’re on the beach, near sand or sea water, especially if there is any kind of breeze.

4. AC.  Air conditioning is a wonderful thing… for you. But it can be an issue for your camera. When it’s really really hot and humid outside, and really really cold inside, moving your camera between the two can cause condensation to occur. This is more of an issue with the less expensive cameras because the seals are not as effective as the more expensive pro cameras. Keeping your camera in a closed case until it adjusts to the ambient temperature can help.

5. Humidity. The camera seal issue is also something to keep in mind when you are on a boat or any wet, humid environment. You can get water resistant covers for your camera, or even improvise with a heavy duty plastic freezer bag with a hole cut out for the lens.

6. Security.  It may make more sense to carry your camera in an old, nondescript carryall than some brand new, flashy hi tech case with a camera brand name plastered all over it.  When traveling by air, many pros prefer to carry on selected equipment rather than have it checked in.  Some good news… with digital cameras, the x-ray machines in airports are not a problem like they used to be in the days of film.  But make sure that you keep an eye on expensive equipment as it goes through airport security.  Take reasonable precautions in hotel rooms, airports, restaurants, taxis etc.  Let common sense prevail.

Bright Windows, Dark Room

As smart as phones and cameras are now, they’re still a ways off from being able to think for you (at least the cameras. The phones seem like they’re getting pretty close). This ties in with one of the most common questions that I’m asked.

So here’s the problem. You’re photographing a room that has nice big windows and plenty of daylight. When you look at the resulting photo, the room is too dark. Why? Because the camera doesn’t know that the windows are supposed to be bright. It “thinks” that there’s way too much light, and compensates by cutting back on the amount of light it lets into the camera, resulting in the photo looking too dark.

The bright windows cause the camera to cut back on the exposure, resulting in a dark looking photo.

Here are some solutions, some easy, some more advanced. And before I go any further… please use a tripod! Even if you haven’t had your three cups of java this morning, it’s really difficult to hold the camera steady in the lower light levels that you find indoors. Plus, the more advanced techniques involve combining several exposures together, and they have to be perfectly aligned. Ok, here we go:

The most basic fix is to manually increase the exposure. This way the room will look properly exposed.

Better exposure for the room

While this is much better, the downside to this is that the windows may look way too bright, loosing all detail, sometimes even the window frames themselves will be washed out. You can certainly just go with this, but if you want to take it a step further, here are some options:

1. Add light. You can use a flash to make the interior of the room brighter, which will balance better with the exterior light. Avoid using direct flash, as it will create nasty shadows, make the foreground brighter than the background, and overall can tend to look pretty ugly. Better to bounce the flash off of the ceiling, which will soften it and make it more even looking.

2. Experiment with closing the blinds and curtains fully and partially. Try leaving window coverings open only on the windows not in the photo.

3. Try different times of day, when the outside light is not as bright.

4. If you can move the camera position to where you see trees or buildings outside the window instead of bright sky, that can be very helpful.

5. And now for the more advanced techniques: Photoshop…

a. One of the great things about Photoshop is that there are always several ways to do any one thing. One somewhat advanced technique is to take several exposures of the room and combine the windows from a darker photo with the interior of a lighter exposure using layers.

Note: When ever you are shooting several exposures that will be combined later, keep the f-stop the same, and change the shutter speed for different exposures. The reason is that when you change the f-stop, the images change slightly and may not line up well.

b. You can also try HDR, which stands for “High Dynamic Range.” This is also somewhat advanced, and the results can be great or disappointing. It also involves shooting several exposures and combining them together, using the software to automatically do the combining. You previously had to buy a third party program for HDR, but Photoshop now has an HDR tool.

c. This may be the easiest Photoshop solution. All of the DSLR (Digital Single Lens Reflex) cameras and some of the point and shoot cameras offer the option to shoot RAW files. RAW files have much more exposure information in them. When you bring a RAW file into Photoshop, the RAW converter automatically opens. In the RAW converter, there is a slider called “fill light”. By moving this slider to the right, you can take an image that is somewhat darker, and open up (lighten) the shadows without affecting the bright areas too much. So, you’re starting with an image that has some detail in the windows, and lightening the room. There is another slider called “Recovery”. This slider will “unbrighten” the highlights so that you see more detail. Use both of these sliders sparingly, as they can easily degrade the image.

Here is what you can get with the RAW file:

Good exposure of room, detail in window

Notice how you can see the detail in the window frame and blinds.

The above photos have not been retouched or finished aside from what was described. Once you are comfortable with Photoshop, you can finesse to your heart’s content.

Use the above techniques, and take control of your camera for better looking photos.

Thanks to my client, Atlantic Realty, for the use of their location.

Lighting Improvisation

Client: Nan Haverty, Beacham Realty, Atlanta

One of the things that I love most about photography is that every photo assignment is different with it’s own set of challenges.  Sometimes the greatest reward is when you figure out how to solve a problem.

A while back, I did this dusk photo.  I had brought along some extra lights in case I needed them for the outside.  As it turned out, the house had a dark exterior color, and I did need the extra lighting… and more.  It needed just a little more light to get it to look good.  So, I got in my car, turned on the headlights, and pointed at the house.  After a bit of finessing, getting the car in the right position, trying the high beams vs. low beams, and turning the lights on for only a part of the exposure, it worked!

I’ve since used this technique several times, even twice on commercial properties.  Not that I would use this as my primary lighting technique, as it is a bit hard to control.  But, it has worked as a cool little improvised solution.

 

 

 

Springtime Shows Your Home Beautifully!

Spring is definitely here. Maybe your allergies have already let you know that, but it’s also a time when nature wakes up and puts on a great show.

With all of those flowers in bloom, it’s a great time to really consider photographing your home or any of your listings. There’s great daylight and beautiful skies for the outdoors shots. And wonderful light and pretty views for those indoor shots.  In the spring, the skies are still relatively clear without that summer haze, and the sun is not as high in the sky as it is in summer.  The lower angle of the sun can make a much nicer photo.

I’m sure that there have been times when a home gets listed in February when the garden is bleak and the views are barren. You just wish that you had better shots to work with, ones that really showed the beauty of a spring garden. Well, now’s your chance.

If you know someone who is thinking about listing their home, you might want to encourage them to take those photos soon.

So, here are some things to consider when shooting outdoors in spring time:

  • Clean up the yard, trim the bushes and make the garden look great. Just like clutter indoors, you’ll want to remove the clutter outdoors. Clear off walkways and decide if there are any changes or improvements to make to the space as inviting as possible.
  • Find the best time of day for exterior shots You’ll want to find the time of day that does not produce really harsh shadows and really bright lighting, but provides a more even lighting. Try shooting early or just before dusk.
  • Plan those interior shots. Remember, you’ll want to do this after your spring cleaning. Homes show better when you remove the clutter. Remove all of the personal items as well. Make cleaning fun. Turn on some music and make the best of it. Make it easier for people to picture themselves living there… not you.
  • Take advantage of a great view. If you’ve got a large picture window or a small view of a great little secret garden, take advantage of the beautiful seasonal foliage and show how beautifully the outside is seen from the inside.

 

Shedding Some Light On Lighting

A lot of people will tell you that in order to take good interior photos, you need all kinds of fancy lighting equipment.  It can be very intimidating.  Sure, it wasn’t too long ago that any time I’d do an architectural shoot, I’d bring a truckload of lighting equipment with me.  But cameras have improved so much over recent years that I rarely use additional lighting any more.  I’ve learned how to work with the digital cameras to get better color and exposure than was possible before.  Plus, Photoshop makes it so much easier to tweak the results.

There are certainly difficult situations with darker interiors and bright windows, for instance, where additional lighting can be great.  A simple flash bounced off the ceiling can work wonders.  But, these situations can also be dealt with by combining several exposures together in Photoshop, or with HDR (High Dynamic Range) tools found in Photoshop and third party software. A bit more advanced, but worth learning.

photo of family room

Client: Nan Haverty, Beacham Realty, Atlanta. Interior photo taken with available light

All of the photos in our course as well as on my website, www.wolkis.com, were done with little or no additional lighting.

Do I still bring lighting with me when I go on a photo shoot?  Sure.  Because I’m basically insecure.  But most of the time, it stays in the truck.

 

 

Point and Shoot vs. DSLR Cameras (or, Why I Love My DSLR)

People are always asking me, “Why do I have to spend a lot of money on a DSLR (Digital Single Lens Reflex, similar to your old 35mm film camera)  when my point and shoot (compact) camera takes great photos?”  Here are a few reasons to shell out the extra bucks:

1. Get the big picture.  When shooting interiors, most point and shoot cameras will not have a wide enough lens to capture the room.  A photo of a bed or a couch doesn’t convey the architecture of the home.  With a DSLR, you have interchangeable lenses, and you can buy a lens that is sufficiently wide angle… and more, if you’re so inclined (fisheye).

2.  A DSLR offers more control over settings.  You’ll find that once you understand f-stops, shutter speed, and ISO, you’ll appreciate the control that a DSLR offers.

3.  Better image quality.  A DSLR has a larger sensor.  This means that it can capture more light, and requires less “amplification” to get that small amount of light to be a photo.  More amplification is like when you turn your radio on too loud, you get noise and distortion.  The camera does the same thing.

I personally use a Canon 5D for most of my work.  This camera takes it a step further, using what is called a “full frame sensor,” which is larger than the standard size sensors in most other DSLRs.  (Nikon also has full frame sensor cameras). The advantages are that you get a much cleaner image as described above, but also that when you use your wide angle lens, you get a wider coverage (you will see a wider view of the room) than you would with a camera with a standard sensor.

Yes, the DSLR is a bit more complicated to use, but you can set it to the “green” (automatic) mode while you’re learning.  Take a good photography course like ours (shameless plug), or read some books, and you’ll find that the photos that you take will be much more effective in attracting buyers.  It’s definitely worth the investment in your business!

 

Creating an online course? Be prepared to jump through hoops!

 

 

 

 

About two years ago, Ed had the idea to turn his successful book, “How to Take Photos That Move Houses”, into an online course. I had lots of experience with online projects, but nothing of this scope. So we sought the help of people who had done coursework online to help us make some initial decisions about the best authoring tools, etc.

Well, when they asked us how long we thought it would take us to develop the online course, Ed replied “Two months.” (I laughed) In reality it took us nearly two years! Why? Because every time we thought “we’ve only got one more thing to do and then we can release it”, we were wrong. Some other issue would raise it’s head and impact three other things that we had to tend to. It was endless. Mainly because we were determined to create a really valuable product. And we just didn’t know what we didn’t know until we hit the road blocks.

We wanted to get the seal of approval from ARELLO (The Real Estate License Law Officials) and the GREC (Georgia Real Estate Commission). To do that, Ed needed to become an approved instructor, we had to fill out lots of paperwork and have our course reviewed by their panel of reviewers. It was all worth it.

We now have an accredited course taught by an award-winning professional photographer which was written especially for real estate professionals.
So, if you’re creating an online course, expect it to take longer than you thought!